IBC has always been a focal exhibition for CP Cases. We have attended every year for as long as we can remember, and it came as quite a shock to not be there in physical form for the last 2 years. But not to worry as it is back this year…back to its original dates in September & back on hand to showcase the technology of tomorrow. Running from the 9th-12th September in the RAI, Amsterdam. 

IBC is the world’s most influential media, entertainment and technology show, hosting the big players in their field all the way to the SMEs. With such a varied selection of companies and products on display, the event should be as magical as ever – even with a reduced footfall. We will be there exhibiting our full range of broadcast-specific products from HD and 4K camera covers to 19” rackmount enclosures and more.

The preparation for this type of event starts months beforehand. IBC is such a massive milestone in our calendar, and with many different products on offer, keeping current is the most important strategy. CP Cases Ltd follows these essential steps to grab people’s attention in the lead-up to the event and whilst exhibiting: –


Planning ahead is always top of the list when in the lead-up to an event – IBC’s Showcase is no different. The preparation and building of your profile need planning. We needed to give ourselves a good amount of time to film our promotional video, and schedule our email campaigns; promoting awareness of our presence at the event but also snippets of broadcast-related stories of projects that are going through the factory. Building a buzz around the event and tying that in with relevant content really does help you keep front of mind with potential prospects.

IBC has created an Exhibitor’s Checklist to tick off mandatory tasks one by one to make sure that you have made the most of your profile which is a helpful tool. With that in mind, it is always good to check out the IBC Showcase Programmes page to see what other Exhibitors are up to. There is also innovative content to read from the IBC owners prepping us for the main event as well.


We weren’t there in physical form last year, and with a virtual option this year, digital user journeys needed to be built into our strategy; to stay updated with the show-goers and virtual attendees. Social media is the new going out. Long debates, sharing our thoughts, starting conversations, and even just reading up on people’s thoughts is a great way to keep engaged with virtual visitors. You can also interact with the speakers and panellists – a wealth of talent at your fingertips.

The IBC Showcase and IBC365 also have a lot of information about what’s going on with regular updates, reviews of sessions and the latest product news and launches; which helps keep the conversation going.


It is always good practice to showcase ‘new’ when attending an event. Whether it be new content, new brochures or more importantly new products. The IBC Showcase is a perfect opportunity to reveal a different aspect of CP Cases that hasn’t really been explored.

From our perspective, this includes our Printing Machine and heat transfer capabilities. Holding all of our manufacturing stages in-house helps us cut down on lead time. This is definitely a feature that separates us from our competitors and is a perfect entity to shout about at IBC.

We will also be confirming new products that our engineers have been hard at work developing. Including our Waterproof Camera Covers – perfect for OB Broadcasting companies. Our new innovative design to our ERack collection – is the ERV3. And more sizes have been added to our 19” portable SatRack range which is rated IP55 (definitely worth shouting about too). For more information on our new sizes and products, visit our website or contact a member of our team on +44 (0)20 8568 1881 or [email protected].


IBC this year (like every year) is a great opportunity to demonstrate what we can do digitally and how we can separate ourselves from our competitors. Through videos, images and descriptive content, we are able to display our new products and the ethos of CP Cases through this more creative medium.

The Broadcast industry predominantly has brighter coloured kits and covers to make the brand more recognisable. This works well for us as we have been able to display these different features bigger and brighter than before. Differentiating yourself by whatever means possible should be at the top of your market strategy; especially at this time when the market is becoming more saturated.


The tenet that separates us from our competitors is our consistency and ability to provide mostly bespoke products. Customisation is becoming more and more widespread but here at CP Cases we have been doing this for years – ahead of the curve, it would seem.

We have taken a personal approach with our marketing efforts as well which is always a great approach if you want to grasp better engagement. As IBC is such a momentous event in our calendar, we want to make sure we are targeting the people we are used to seeing year on year through our campaigns. Sending snippets of content that is relevant to a customer or prospect goes a long way. It shows that you understand their needs and keeps you in front of the mind as well; a win-win situation. We want to continue our company ethos through our marketing activity as well as through our physical stand.


CP Cases will be situated in Hall 10, stand A44. We will be on hand with case industry experts available to discuss how crucial broadcast equipment can be housed in bespoke protective enclosures.

Visit our exhibition stand to see our display of protective solutions for transit and storage of broadcast industry essentials. Our Export Development Director, Chris Gers and Design & Product Development Director, Brian Allen will both be back, and this time joined by our new Graduate Technical Sales Engineer, Fabien Vijenthiran and our Head of Marketing & Communication, Laura Poole on hand to discuss any specific requirements in detail.

We can’t wait to be back at IBC, see familiar faces, catch up with what is happening in the industry and create more opportunities for CP Cases to increase our stance within this sector.